How Roblox developers make money
Roblox creators earn Robux in several ways, and some can exchange Robux for real money. This guide explains each way in plain words, with links to Roblox's official pages, and without made-up numbers or promises.
If you're under 18, read this with a parent or guardian. Anything to do with real money on Roblox has age and account rules.
The ways Robux reach creators
| Way | How it works | Official page |
|---|---|---|
| Game passes | Players buy a permanent perk once | Passes |
| Developer products | Players buy something again and again | Developer products |
| Premium Payouts | Roblox pays based on time Premium members spend in your game | Premium Payouts |
| Subscriptions | Players pay regularly for ongoing perks | Subscriptions |
| Ads in your game | Roblox's ad formats placed in your world | Immersive ads |
Each one has its own rules and eligibility, which Roblox updates from time to time, so the official pages are the place to check the details.
Game passes and developer products
These are the most common, and the ones you control completely. A game pass is a one-time purchase (VIP, 2x coins, a special item). A developer product can be bought many times (coin packs, a revive, a stage skip). Roblox keeps a share of each sale and the rest goes to the game's owner. Our game passes and developer products guide shows how to create them and connect them to your shop.
Premium Payouts
Roblox shares Robux with creators based on how much time Roblox Premium members spend in their games. You don't sell anything: a game people enjoy playing for a long time earns more. That's a nice reason to make your game fun rather than pushy.
Subscriptions and ads
Roblox also lets eligible games sell subscriptions (a monthly perk, like a daily bonus) and show certain ads inside the game. These have extra requirements, so read the official pages before planning around them.
Avatar items (UGC)
Some creators earn by making clothing and accessories for avatars and selling them in the Marketplace. It's a different skill (3D modelling and design) with its own requirements and fees. It can go well alongside a game: items that match your game's theme.
Turning Robux into money: DevEx
Robux earned from your creations can be exchanged for real money through Roblox's Developer Exchange (DevEx). It has requirements, including a minimum age, a minimum amount of earned Robux and account checks, and an exchange rate Roblox sets. Robux you bought can't be exchanged, only Robux you earned. Check the official page for the current rules rather than numbers you see in videos.
What decides how much a game earns
There's no typical amount: most games earn very little, and a few earn a lot. The things that make the difference are mostly about players, not prices:
- Getting clicks: a clear icon and thumbnails, and a name that says what the game is.
- Keeping players: a fun first minute, a reason to come back tomorrow, regular updates.
- A fair shop: things worth buying that don't ruin the game for free players. Most players never buy anything, and the game still needs to be fun for them.
- Time: successful games usually get many updates over months.
A game file with a ready-made shop (like the ones the BloxMaps Game Maker builds, with passes and developer products already wired to Roblox's purchase prompts) saves you the setup work, but it can't make players come. Nobody can promise earnings, and we won't.
A sensible plan for a first game
- Make the game fun with no shop at all. If friends don't want to play it for free, a shop won't help.
- Add two or three game passes that make the game more comfortable or more stylish, and one cheap developer product.
- Publish, watch Roblox's analytics for your game (how long people play, how many come back), and improve the weakest part first.
- Update regularly and tell players what changed.
What to avoid
- Sending players off Roblox to pay elsewhere, or putting outside links in your game: it breaks Roblox's rules.
- Paid random items without odds: Roblox requires the odds to be shown before purchase.
- Pressure tricks: fake countdowns, guilt messages, or making the game unplayable without paying.
- Anyone promising you Robux for a fee, a "method" or your password. That's a scam.
Next: how to make a Roblox game and how to publish it.
Questions
How much do Roblox games make?
Most make little or nothing; a small number make a lot. There's no typical number, and anyone promising one is guessing. Your game's players, how long they stay and what you sell decide it.
Can kids earn money from Roblox games?
Robux can be earned at any age, but turning Robux into real money (DevEx) has age and account requirements. Read Roblox's DevEx page with a parent or guardian.
What is DevEx?
The Developer Exchange: Roblox's program for exchanging earned Robux for real money, with its own rules and minimums.
Will my game make Robux?
Nobody can promise that. A shop, game passes and developer products give players a way to support your game, but how many people play and buy depends on your idea, your thumbnail, your updates and luck.